Dr Josephine Previte

Dr Josephine Previte is a Senior Lecture in marketing in the UQ Business School whose research focuses on the socio-cultural aspects of consumer behaviour, market systems, transformative service and social change.

Josephine has worked on a broad range of social marketing projects including alcohol consumption, breastfeeding, breastscreening, blood donation and new technology use to deliver social marketing services. She is particularly interested in applying alternative research approaches such as Q methodology and interpretive textual and visual research methods to study social problems, gender and social technologies. Her scholarship has appeared in the Journal of Macromarketing, Journal of Marketing Management, European Journal of Marketing, Australian Feminist Studies and Journal of Sociology.

Dr Previte will be talking about strategically using social media to influence consumer attitude change – view Abstract