Shannon Laverack has held senior roles in the not for profit (NFP) sector since 2001, and is currently the CEO of ethical fundraising agency Clever Contacts. Clever Contacts partners with some of Australia’s most loved and highly regarded for-purpose causes to help raise funds and awareness.
After spending almost two decades working in charity fundraising and marketing programs, Shannon knows what truly drives donor behaviour and the importance of making sure donors get the satisfaction of giving and continue to feel good about their gift. It is not about mastering the flavour of the week, it’s doing what works well. It’s how well you tell the stories that need to be told and how well you connect the people who are passionate about making change with the problem that needs solving.
Shannon has built sustainable programs that have raised significant funds for the organisations he has worked for; Surf Life Saving, The Prince Charles Hospital Foundation and the Cerebral Palsy League. Now working in an agency, he feels he can work closely with many great causes to increase their impact. Clients are as diverse as RSPCA, Royal Flying Doctors, Mater Foundation, Peter MacCallum Cancer Foundation, The Smith Family and Heart Research Australia.